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INTRODUCTION
BACARA BLADE
(THE NEW-ERA LOAFER)


PHASE 01
THE CONSUMER




"My outfit gives me confidence"
"We are the next generation of consumers"
"Genreless, like today's music"


"It's all about aesthetics"
"I don't have a specific style, I mix n' match"
PHASE 02
IDEATION











































PHASE 03
DEVELOPMENT





































CONSOLIDATED
VERSION
PHASE 04
COLOR + MATERIALS











PHASE 05
PACKAGING


PHASE 06
MARKETING
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